Omnichannel healthcare marketing is a relatively new strategy that can help healthcare marketers achieve success. Marketers need to leverage a variety of marketing tactics to reach and communicate with their patients. Omnichannel marketing involves the integration of digital channels and traditional media to provide a consistent and personalized experience across all channels to drive marketing […]
Sending high volumes of email messages is more complex than sending a quick message to a colleague. To reach a large contact list in a timely manner, it’s essential to understand ways to maximize email throughput. In this article, we lay out eight best practices for sending more emails faster. 1. Use Concurrent Connections When […]
Some healthcare organizations do not allow PHI to be sent outside the patient’s health record. However, by allowing your marketing and administrative teams to use PHI in patient communication, you can streamline operations, improve the patient experience, and increase revenue. Although the healthcare industry is traditionally slow to adopt new technologies, the past few years […]
Online reviews are critical for success in our modern business world. Many of us turn to online reviews when searching for a new health provider, but HIPAA compliance issues complicate how providers can use online reviews. Savvy health care marketers want to use online reviews to attract new patients. But how can they do so […]
Want to improve your email open and click rates, but scared you might end up compromising data or personal information? It’s a common fear, but in our world of constant cybersecurity incidents, it should probably get even more attention than it does. If your organization falls under the HIPAA regulatory framework, you need to have […]
