A typical healthcare organization sends at least two distinct classes of email messages: business or transactional emails and marketing emails. Transactonal email consists of all of the individual, personal messages sent by sales, support, billing and other departments to specific people. These messages are generally more time sensitive and it is very important that the […]
Incorporating HIPAA compliant email marketing into healthcare marketing practices offers a powerful avenue to engage patients and promote services by using a specifically designed healthcare marketing solution that is 100% HIPAA compliant. It is imperative to ensure that email marketing communications comply with the Health Insurance Portability and Accountability Act (HIPAA) to protect patient privacy […]
Want to improve your email open and click rates, but scared you might end up compromising data or personal information? It’s a common fear, but in our world of constant cybersecurity incidents, it should probably get even more attention than it does. If your organization falls under the HIPAA regulatory framework, you need to have […]
From a marketing and engagement perspective, an extremely common and revenue-driving workflow is to have the contact information of the people who fill out your online forms automatically added to your marketing database. This integration saves time by not requiring manual data entry steps and speeds up your marketing automation processes. This automated connection is […]
In July 2016, Hilton HHonors loyalty program members received an email asking them to log into their Hilton HHonors account to confirm their correct email address, mailing address, and other personal details. The email set off alarm bells for a number of customers. One tweeted a screenshot of the email to the Hilton HHonors […]
