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Posts Tagged ‘Transactional’

Why You Should Separate Your Business and Your Marketing Email Sending

Tuesday, May 4th, 2021

A typical organization sends at least two distinct classes of email messages: business emails and marketing emails.

Business email consists of all of the individual, personal messages sent by sales, support, billing and other departments to specific people. These messages are generally more time sensitive and it is very important that the recipients actually receive them. These messages should not be delayed by any kind of spam filtering software, if possible.

Marketing emails are messages sent in bulk to many people at once. Examples of marketing messages include company newsletters, notifications of blog updates, promotions and ads, status notices, etc.

Separating your business and marketing emails can help ensure they are reliably delivered. Using different email servers and maybe even a unique domain name can improve your email deliverability. Here we will look at why.

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Case Study: Securely Email Medical Laboratory Results to Patients

Thursday, February 1st, 2018

We count many medical laboratories among our customers.  They process lab tests for doctors and send the results to the patients via email.

Medical laboratories, while sometimes not HIPAA covered entities themselves, are Business Associates with Hospitals and doctors who are required to abide by HIPAA.  By the “transitive” nature of the HIPAA privacy laws, such Business Associates must take pains to abide by HIPAA security and privacy standards, protecting patient data, and ensuring confidentiality.

Medical labs use large scale secure email sending

In order to send patients their results via email, these labs must use a HIPAA-complaint system that can send email to anyone with an email address.

This post describes how one large medical lab uses LuxSci’s SecureLine to safely deliver lab results to 1000s people every day.

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