Omnichannel healthcare marketing is a relatively new strategy that can help healthcare marketers achieve success. Marketers need to leverage a variety of marketing tactics to reach and communicate with their patients. Omnichannel marketing involves the integration of digital channels and traditional media to provide a consistent and personalized experience across all channels to drive marketing […]
Educating patients about their upcoming medical procedures is an important part of building trust and increasing retention. Using digital technologies to educate patients is just one way to reinforce messaging and improve patient compliance. This article provides some examples of how to digitally engage with patients both before and after undergoing a medical procedure.
It is common to receive calls and text messages from pharmacies reminding us that it is time to pick up or renew our prescriptions for drugs or other medical items. Have you ever wondered if these prescription notifications are HIPAA-compliant? Just because every pharmacy seems to send them, it doesn’t mean they are aware of […]
You are probably familiar with smishing, even if you aren’t quite sure what it’s called or the underlying details. We’ve all received strange SMS messages along the lines of: We’ve noticed suspicious activity on your account. Visit scamsiteabc.com/kkjdkjh if you did not make any recent purchases. Congratulations! You’ve won a $500 Best Buy gift card. […]
Does secure texting exist, or is it as elusive as a clear photo of bigfoot? To answer that question, we have to take a look at the main SMS (short message service) protocols. The majority of the world’s texting is done using either the Global System for Mobile Communications (GSM), High Speed Packet Access (HSPA) […]
