Tag: email marketing HIPAA

Engage Patients with Educational Messaging

March 15, 2022

Educating patients about their upcoming medical procedures is an important part of building trust and increasing retention. Using digital technologies to educate patients is just one way to reinforce messaging and improve patient compliance. This article provides some examples of how to digitally engage with patients both before and after undergoing a medical procedure.

Email Open and Click Tracking for Everyone

April 2, 2019

Have you ever sent an email message and then wondered: Did they open your email message?   Did they click on any of the links that you included?   Which links?   Was the message forwarded on and opened by other people?   When did they read it? Typical email marketing platforms, like LuxSci’s Spotlight […]