Tag: open tracking email marketing

5 Email Open Rate And Click Tracking Caveats That Every Marketer Should Know

August 10, 2021

Understanding your email open rates is critical for the long-term success of your marketing strategy. If you aren’t monitoring key metrics, you won’t know if your campaigns are effective. Reviewing KPIs regularly helps you understand how to tweak your strategy to meet your business goals. While you are likely already tracking key metrics, you may […]

Email Open and Click Tracking for Everyone

April 2, 2019

Have you ever sent an email message and then wondered: Did they open your email message?   Did they click on any of the links that you included?   Which links?   Was the message forwarded on and opened by other people?   When did they read it? Typical email marketing platforms, like LuxSci’s Spotlight […]