Open rates only offer a small glimpse into the success of your email marketing campaigns. To determine whether your campaigns successfully drive engagement and behavior, diving deeper is necessary. In this article, we go beyond the basics to look at other email marketing metrics that can help you determine the success of your campaigns. Click-Through […]
Understanding your email open rates is critical for the long-term success of your marketing strategy. If you aren’t monitoring key metrics, you won’t know if your campaigns are effective. Reviewing KPIs regularly helps you understand how to tweak your strategy to meet your business goals. While you are likely already tracking key metrics, you may […]
Have you ever sent an email message and then wondered: Did they open your email message? Did they click on any of the links that you included? Which links? Was the message forwarded on and opened by other people? When did they read it? Typical email marketing platforms, like LuxSci’s Spotlight […]
WESTWOOD, MA, May 31, 2013 — LuxSci® announces the recent launch of Secure Email Marketing, a unique solution to combined need for email marketing, patient engagement, and patient communication while remaining fully HIPAA compliant. LuxSci’s existing Secure High Volume mailing service enables sending vast quantities of email for marketing and transactional purposes. This service is […]
