Email marketing can be a powerful tool for healthcare organizations, but it requires careful planning and execution because of compliance requirements for HIPAA marketing. In this blog post, we will discuss email marketing best practices to help healthcare marketers achieve their goals. 1. Define Your Campaign Goals The success of any email marketing campaign depends […]
You’ve just been told that your email marketing program is putting your company at risk of violating HIPAA. What now? If you want to continuing using email to communicate with patients, you must implement HIPAA-compliant email marketing. Start by breaking down that goal into two components: becoming HIPAA compliant and achieving your HIPAA marketing objectives. […]
Secure email sending is a priority for organizations that communicate sensitive data externally. One of the most common ways to send secure emails is with SMTP TLS. TLS stands for Transport Layer Security and is the successor of SSL (Secure Socket Layer). TLS is one of the standard ways that computers on the internet transmit […]
Email encryption is an important topic to understand when evaluating HIPAA compliant email vendors. Encryption is an addressable standard for HIPAA compliance, but if you send sensitive information via email, encryption is the easiest way to meet the standard. The two most common email encryption methods include SMTP TLS and Secure Portal Pick Up. This […]
The cybersecurity talent shortage is a known issue that the government, industry groups, and educators are working to address. But as CISOs are asked to do more with fewer resources and support, it can risk healthcare organizations’ cybersecurity. The “Implications of Stress on CISOs 2023 Report” by Cynet found that many security teams faced retention […]
