Omnichannel healthcare marketing is a relatively new strategy that can help healthcare marketers achieve success. Marketers need to leverage a variety of marketing tactics to reach and communicate with their patients. Omnichannel marketing involves the integration of digital channels and traditional media to provide a consistent and personalized experience across all channels to drive marketing […]
Synchronous and asynchronous are terms used to describe when and how individuals communicate. The critical difference between asynchronous and synchronous communication is that synchronous communications are scheduled, real-time interactions. Asynchronous communications happen independently and don’t need scheduling. This article explores the differences between each and how they can be utilized in a healthcare context. Synchronous […]
Sending text messages between health care providers and patients is incredibly common but it is also generally a violation of HIPAA. See: To Text of Not To Text. Texting and healthcare. This infographic covers when texting occurs and where the risk arises. Texting in healthcare – a not-so-simple exchange
