Omnichannel healthcare marketing is a relatively new strategy that can help healthcare marketers achieve success. Marketers need to leverage a variety of marketing tactics to reach and communicate with their patients. Omnichannel marketing involves the integration of digital channels and traditional media to provide a consistent and personalized experience across all channels to drive marketing […]
Dental practices face enormous challenges when it comes to acquiring new patients and expanding their practices. Marketing is all but essential to make sure your practice thrives. This article discusses how dental practices can thrive using personalized HIPAA marketing without running afoul of HIPAA regulations. Dental Practice Marketing Today Marketing is essential to growing any […]
Non-compliance with HIPAA can easily lead to unintended breaches where PHI data is exposed to unauthorized parties. This can be very expensive! Violating HIPAA can cost anywhere from $100 to $70,000 per violation (or per data record). You don’t want to be caught in a situation where inaction, neglect, or lack of knowledge can result […]
You’ve just been told that your email marketing program is putting your company at risk of violating HIPAA. What now? If you want to continuing using email to communicate with patients, you must implement HIPAA-compliant email marketing. Start by breaking down that goal into two components: becoming HIPAA compliant and achieving your HIPAA marketing objectives. […]
Email is an essential channel for most marketers but for healthcare they must use HIPAA compliant email marketing. HIPAA regulations raise many questions for healthcare marketers who need to execute email marketing campaigns without violating patient privacy. HIPAA is a complicated law that offers a lot of guidance but does not require the use of […]
