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Posts Tagged ‘hipaa compliance’

HIPAA-Compliant Secure Email: Understanding Encryption

Tuesday, August 15th, 2023

Email encryption is an important topic to understand when evaluating HIPAA-compliant, secure email vendors. Encryption is an addressable standard for HIPAA compliance, but if you send sensitive information via email, encryption is the easiest way to meet the standard.

The two most common email encryption methods include SMTP TLS and Secure Portal Pick Up. This article will discuss their differences and guide users on selecting the right option for HIPAA-compliant secure email.

secure email sending

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Patient Engagement: Why Email is an Essential Channel

Thursday, June 22nd, 2023

In today’s increasingly digital world, email is often overlooked as a channel for patient engagement. Email may not appear to be as innovative or exciting as texting, social media, or mobile applications. Nevertheless, email is a powerful tool that remains widely popular and accessible to most of the population, making it an essential channel for patient engagement.

doctor emailing patient

Email Adoption Rates

Because of its ubiquity, email should be prioritized as part of your patient engagement efforts. 92% of Americans have email accounts, and 49% check them multiple times daily. Compared to 80% who text, 72% are social media users, and 85% have a smartphone, email has one of the highest adoption rates among digital technologies. Even among older populations and disadvantaged communities, email has been widely adopted.

Best of all, email can be secured to meet HIPAA requirements and protect patient privacy, all while providing a patient-centered experience.

Patient Preferences

Communicating according to patient preferences is one of the most important ways to improve engagement. Many people prefer email communication because it’s less intrusive to their daily lives. The pandemic rapidly accelerated the demand for digital services, and healthcare was not exempt from these shifting preferences. A survey conducted by Redpoint Global found that 80% of patients said that they prefer to use digital channels to communicate with healthcare providers at least some of the time.

In today’s digital society, failing to communicate according to preferences can have significant consequences. Accenture found that 34% of people said they would switch medical providers or be less likely to access care in the future because of a poor experience.

Securing data to comply with HIPAA regulations and obtaining patient consent for marketing communications is essential to engaging patients with personalized emails. Email communications are easy to opt-in and out of- giving patients complete control over how their healthcare data is used.

The Advantages of Email for Patient Engagement

Email has several advantages, but the two most important include the ability to personalize and scale communications. Patients don’t want to receive the same generic newsletters or messaging. They expect their healthcare providers to provide information that is relevant to their health journey at the right time. The power of email lies in its ability to be customized and personalized at scale. Email APIs can pull data from your CDP, EHR, or CRM into dynamic templates. Messages can be triggered and personalized based on pre-determined actions or criteria. Organizations can create fully automated email workflows to streamline operations and meet patient needs.

By using dynamic personalization and automation, your staff can spend less time with their fingers on keyboards and more time assisting patients. Trigger-based email flows can remind patients of appointments, collect insurance information, ensure proper medication adherence, and send other relevant healthcare communications. This frees up time for staff to focus on other tasks and relieves some administrative overhead.

The Results: Improved Patient Engagement

Email is one of the most effective channels for driving customer behavior. For every $1 spent on email marketing, the average ROI is $36. Email can also provide near-instant performance analytics, so it’s possible to tell what messages are resonating and which are not. In addition, A/B testing makes it simple to test components of your message on a small scale and then send out the winning formats. Trying out different email subject lines, calls to action, imagery, and other messaging is easy. Because of these features, personalized email messaging can provide better conversion rates, patient engagement, and return on investment than other digital channels.

Conclusion

Email is a powerful channel that can benefit your medical practice. It is often preferred for one-to-one communication and can also be an effective marketing channel. Learn more about how to address clinical communication challenges with secure email technology by contacting LuxSci today.

Tips for Improving Account Security

Thursday, December 8th, 2022

Securing access to protected health information is a crucial tenant of HIPAA compliance. Your employees may have access to sensitive information, so ensuring their accounts are secure is essential to protecting this data. While you can’t stop users from making poor choices, there are administrative actions you can take to help improve account security. We’ve created a list to help assess your security stance.

account security

What are Access Controls?

First, let’s define what we mean by access controls. In the context of HIPAA compliance, access controls refer to the technical and physical safeguards required to maintain the integrity and confidentiality of protected health information. Physical access controls include protecting the physical security of PHI located on physical servers, files, and other hardware. This is easy to understand. File cabinets are locked, rooms require passkeys or access codes to enter, and there are often sign-in and out sheets for physical files or information.

Access controls are more complicated for digital storage. In today’s world, most electronic protected health information (ePHI) is digitally stored in EHRs, databases, or the cloud. This article discusses ways to improve account security to maintain the integrity and confidentiality of digitally stored ePHI.

Account Security Checklist

Below we’ve compiled some of our tips for improving account security. Note that HIPAA does not make specific technical recommendations for how to meet its requirements. There are many ways to meet HIPAA requirements that do not dictate the use of any specific technology. However, keep in mind that the goal is to secure the sensitive data entrusted to your organization, not just check off compliance requirements.

Unique Accounts

To track who is accessing protected health information, it’s essential that account logins are not shared among staff members. When users share login credentials, it is impossible to tell who accessed information when reviewing audit logs. This can create issues when dealing with a security incident. By clearly designating logins to individuals, it’s easy to determine who is accessing PHI and to detect unusual activity. Ensure your employees understand that sharing logins is not allowed and set policies to enforce this rule.

Secure Passwords

Many people understand the importance of having a secure password, but it’s still shocking how many people use insecure or easily guessed passwords. According to a report from LastPass, 95% of IT professionals said that passwords pose security risks to their organization. They reported that employees frequently mishandle passwords, sharing them too liberally and via insecure methods. A few steps you can take to improve password security include:

  • Using unique passwords for each account
  • Requiring the use of special characters, numbers, and capitalization
  • Randomly generating passwords
  • Using password managers to store account information securely

Administrators should create policies for passwords and enforce as many of these requirements as possible by default. Don’t rely on users making the right decisions.

Multifactor Authentication

If a user’s password is weak and gets compromised, multifactor authentication can help keep accounts secure. Multifactor authentication requires a second piece of information (usually a six-digit code) to complete the login process. The code is sent to or generated by a second device. Without access to this code, a hacker cannot log in to the account, even if they have the username and password.

We recommend using an application (like DuoSecurity or Google Authenticator) to generate the second factor because a competent hacker can intercept codes sent by text/SMS.

Time and Location-Based Settings

These settings are not required for HIPAA compliance but provide an additional layer of security. Administrators can stop logins that take place from outside of pre-set geographic regions. This is useful because many cybercrimes are launched from foreign countries. For example, logins coming from countries like Russia, China, or Iran could be forbidden by administrators. In addition, admins can lock users out when it is not their regular working hours. For example, keep users from logging in between 10pm-6am (or any time of your choosing.) Many malicious actions take place outside of regular operating hours to avoid notice. Be sure to have a way to override this in case of an emergency.

IP Restricted Logins

Restrict logins even further by requiring them to come from specific IP addresses. Administrators can use VPNs to secure traffic to their applications. The user will not be able to log in if the attempt does not come from the correct IP address.

Role-Based Permissions

Another factor to keep in mind is the principle of least access. Users should only have access to the systems required to perform their job duties. Not every user should have access to every system. Reducing the number of logins available decreases the attack surface and reduces risk. This is a key tenet of the Zero Trust security philosophy.

Automatic Log Out

Finally, prevent users from staying logged into sensitive systems indefinitely. Enforce automatic logouts after a point of idleness (this could be five minutes, 30 minutes, or an hour depending on your situation). This helps prevent unauthorized access to protected information after a user has legitimately logged in.

Conclusion

These tips represent just a few ways that administrators can improve the security of their users’ accounts and protect access to PHI.

LuxSci and StepAhead Partner to Protect Patient Data

Thursday, November 17th, 2022

Boston, MA- November 2022 – LuxSci, a provider of HIPAA-compliant email services, is pleased to announce a new partnership with StepAhead, a software company focused on protecting healthcare data. By partnering with LuxSci, StepAhead helps healthcare technology organizations protect sensitive data so they can utilize it in ways that do not compromise patient privacy.

“LuxSci is thrilled to work with StepAhead. Their unique approach to data security and patient privacy is a perfect complement to LuxSci’s email encryption technology. By partnering with StepAhead, we can support our enterprise technology customers as they develop the solutions that will change the future of healthcare delivery for the better,” said Heather Clark, Vice President of Partnerships at LuxSci.

The healthcare ecosystem is rapidly changing, and digital innovation is essential to serve the needs of patients. However, digital tools introduce risk to sensitive data like protected health information. The partnership allows LuxSci and StepAhead to help healthcare technology companies address the complex data security and compliance questions that arise during digital transformation.

“The synergies between our two companies and the complementary security solutions we offer, provide a powerful combination for healthcare organizations. LuxSci owns the space where movement of sensitive data is a necessary business process by applying their encryption technology to keep that data safe. StepAhead provides tools to further leverage that data, in an anonymized form with the highest level of utility, so it can be distributed freely without fear of breach. This helps expand the value of the sensitive data without increasing the risk profile for all situations where the original sensitive data is not necessary,” said Kurt Ring, Co-Founder and VP of Sales at StepAhead.

StepAhead’s innovative Tarmiz technology offers a new model for protecting PHI with targeted data anonymization. This process enables organizations to maintain the integrity and authenticity of their native data without being exposed to unnecessary risk or undesirable outcomes.

LuxSci provides secure email solutions to help healthcare organizations meet compliance requirements and protect patient data. LuxSci’s SecureLine encryption technology helps healthcare providers reduce risk profiles while providing easy-to-use email tools.

The partnership between LuxSci and StepAhead will help further expand the security around sensitive data and provide additional options for organizations looking to utilize that data in the most effective and safest ways possible. To learn more about SecureLine visit www.luxsci.com and for more information on Tarmiz visit https://stepahead.dev/learnmore/.

Rules for Using PHI in Patient Engagement

Friday, November 11th, 2022

As you know by now, we believe strongly in the benefits of using protected health information (PHI) to create highly targeted and personalized email campaigns. However, before you dive in and kick off your campaigns, you must be aware of the complex compliance requirements governing healthcare organizations’ marketing communications.

using PHI for patient engagement

Reminder: What is PHI?

PHI, or protected health information, is “individually identifiable protected health information.” Protected health information refers specifically to three classes of data:

  1. An individual’s past, present, or future physical or mental health or condition.
  2. The past, present, or future provisioning of health care to an individual.
  3. The past, present, or future payment-related information for the provisioning of health care to an individual.

For protected health information to be “individually identifiable,” the data can be linked to a specific individual (even if this is very indirect). There are 18 types of identifiers for an individual. Any one of these identifiers, combined with “protected health information,” would constitute PHI.

It’s often more complicated than it looks. For example, if you are running email campaigns, an email address is an individual identifier because it can be connected to a specific individual. That, combined with the email content, which often refers to the name of the provider, information about their health conditions, insurance coverage, or upcoming appointments, means that most communications from a healthcare practice could qualify as PHI.

HIPAA Rules for Using PHI in Patient Engagement

HIPAA regulates patient privacy. Healthcare organizations and their associates must obtain consent and implement technical safeguards before starting marketing campaigns.

HIPAA Privacy Rule

According to the U.S. Department of Health & Human Servicesyou must acquire consent to send marketing communications under the HIPAA Privacy Rule. It reads, “With limited exceptions, the Rule requires an individual’s written authorization before a use or disclosure of his or her protected health information can be made for marketing.”

The Privacy Rule defines “marketing” as “a communication about a product or service that encourages recipients of the communication to purchase or use the product or service.” This also applies to many patient engagement communications.  

Generally, if the communication is “marketing,” then the communication can only occur if the covered entity obtains an individual’s authorization. Organizations must keep track of who has consented to receive marketing communications and allow them to opt-out at any time. We further discuss the nuances of patient consent for marketing communications here.

HIPAA Security Rule

All covered entities and their Business Associates are subject to the HIPAA Security Rule. If you are working with a vendor (like a marketing consultant, email marketing platform, or ad agency) that will have access to PHI, you need to enforce a Business Associate Agreement.

The HIPAA Security Rule categorizes the necessary safeguards into three categories: Physical, Administrative, and Technical Safeguards. More details about the requirements for each can be found here. Any vendor you choose to work with must follow these regulations. Some basic requirements include the following:

  • Physically protecting data and where it is stored,
  • Training staff on handling PHI, and
  • Setting up technology to protect PHI properly.

Assuming your patient engagement campaigns are primarily occurring via email, at a minimum, you must ensure that the email marketing vendor will:

  • Protect data at rest and
  • Protect data in transmission.

This means utilizing encryption to ensure that PHI cannot be eavesdropped on. Many popular email marketing vendors do not encrypt PHI in transmission. It’s extremely important to choose a provider who can protect PHI following HIPAA regulations.

hipaa compliant applications

The Benefits of Using PHI for Patient Engagement

Once you have established the proper policies and procedures, signed a BAA, and put any technical requirements in place, you can start segmenting and personalizing emails using PHI. Here are some segmentation and personalization ideas to get started.

By applying these techniques and using PHI in your patient engagement strategy, you can:

  • Design targeted patient journeys
  • Deliver better patient outcomes
  • Improve ROI and reduce costs

Contact us today to learn more about how to securely engage patients using PHI.