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Posts Tagged ‘tracking pixel’

Protecting Yourself from Email Web Beacons

Tuesday, July 7th, 2020

Web Beacons (a.k.a Tracking Pixels) are images in HTML-formatted email messages that, when viewed, tell the sender of the message that you read it.  This mechanism of obtaining essentially covert confirmation that (a) your email address is valid, (b) the email got past your filters, and (c) you actually read the message, is pervasively used by Spammers to identify what addresses are reading their messages.  It is also used by email marketers to hep them measure the success of their email campaigns.

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