Tag: tracking pixel

How Online Tracking Technologies & Data Collection Threaten Patient Privacy

October 10, 2023

Many healthcare marketers use online tracking technologies to gather user information as they interact with a website or mobile application. After several breaches tied to improper uses of third-party tracking pixels, the Department of Health and Human Services has clarified that data collected via online tracking technologies are often PHI and must be secured according […]

Protecting Yourself from Email Web Beacons

July 7, 2020

Web Beacons (a.k.a Tracking Pixels) are images in HTML-formatted email messages that, when viewed, tell the sender of the message that you read it. This mechanism of obtaining essentially covert confirmation that (a) your email address is valid, (b) the email got past your filters, and (c) you actually read the message, is pervasively used […]