Healthcare marketing is essential to growing your business successfully, but when you work in a regulated space such as healthcare, there are serious HIPAA compliance considerations that must be adhered to. Whether responding to an online patient review or trying to increase patient engagement through marketing campaigns, misunderstandings in marketing best practices can lead to […]
Any company can claim to be HIPAA-compliant, but if you are considering using their services, it’s worth understanding what they mean. Using a vendor that self-attests compliance is risky. As a result, many serious organizations use a third-party validator to assure that they are doing all the right things regarding security and compliance. If you […]
HIPAA law is important legislation that outlines how organizations and individuals (which it refers to as covered entities) must protect their protected health information (PHI). While HIPAA is actually much broader and includes rules for things like insurance claims and payments, our focus is on its provisions for safeguarding PHI. The Two Key Parties: Covered […]
Surprise! HIPAA has changed, gotten bigger, and grown teeth. The American Recovery and Reinvestment Act (ARRA, or The Obama Stimulus Bill), signed into law in February 2009, includes new, more comprehensive provisions for HIPAA. These provisions are in a section of the bill known as the Health Information Technology for Economic and Clinical Health Act […]
