Healthcare marketing is essential to growing your business successfully, but when you work in a regulated space such as healthcare, there are serious HIPAA compliance considerations that must be adhered to. Whether responding to an online patient review or trying to increase patient engagement through marketing campaigns, misunderstandings in marketing best practices can lead to […]
If you are subject to HIPAA regulations think twice before sending off that marketing email blast to your customers. If your emails contain ePHI, stop and make sure you are using a HIPAA compliant email marketing automation platform before sending. Not all email marketing platforms were designed with HIPAA marketing in mind. In fact, it […]
As you know by now, we believe strongly in the benefits of using protected health information (PHI) to create highly targeted and personalized email campaigns. However, before you dive in and kick off your campaigns, you must be aware of the complex compliance requirements governing healthcare organizations’ marketing communications. Reminder: What is PHI? PHI, or […]
If your organization collects, stores or processes electronic protected health information (ePHI) it will need a clear understanding of business associate agreements (BAAs). This also applies to businesses that process ePHI on behalf of other organizations. Each business associate agreement stipulates how a company will share its ePHI with the respective business associate, and where […]
In recent times we have seen a huge push toward telehealth, so many are wondering, “Is Skype HIPAA compliant?” While Skype is a practical tool that many people have access to, it’s important to consider any regulatory obligations you need to meet before you use it. If your business collects, stores, transmits or processes electronic […]
