As you know by now, we believe strongly in the benefits of using protected health information (PHI) to create highly targeted and personalized email campaigns. However, before you dive in and kick off your campaigns, you must be aware of the complex compliance requirements governing healthcare organizations’ marketing communications. Reminder: What is PHI? PHI, or […]
In this day and age of rampant cybercrime, protecting a patient’s electronic health information is of the utmost importance. But, how do you know if the protections are adequate? Well, that’s where the HIPAA Security Rule comes in. What is the difference between the privacy and security of health information? With respect to health information, […]
It is very common for the staff of small and medium sized healthcare organizations to store patient data on USB Flash Drives (a.k.a. Jump Drives or Thumb Drives). This is universally a bad idea and guarantees non-compliance with HIPAA. Below, I will discuss why and suggest some alternatives to accomplish the same ends. While this article […]
