In a perfect world, using Constant Contact would make it easy for your business to perfect its email marketing strategy, while still staying within the narrow lanes of HIPAA regulations. Back on earth, it may be possible to use the software and remain HIPAA-compliant, but things aren’t so straightforward. Constant Contact is renowned for its […]
If you’re in the healthcare sector and considering marketing-automation software, you may be wondering, “Is Marketo HIPAA-compliant?” Marketo features a holistic range of marketing tools that aim to bring results for its users. Its offerings include: Email marketing Lead management Mobile marketing Customer base marketing Consumer marketing Account-based marketing Revenue attribution Together, these tools can […]
Have you ever sent an email message and then wondered: Did they open your email message? Did they click on any of the links that you included? Which links? Was the message forwarded on and opened by other people? When did they read it? Typical email marketing platforms, like LuxSci’s Spotlight […]
