Tag: secure email marketing

How to Use ePHI to Segment and Personalize Email Marketing Campaigns

June 1, 2021

Segmentation and personalization are powerful marketing tactics that are widely used across all industries. It is well-documented that marketers who send emails that are segmented and personalized experience much higher open and click rates. However, when healthcare marketers want to use these tactics, they must be aware of HIPAA! Any message that contains ePHI must […]

Secure Bulk Email: The Solution to HIPAA Violations You Didn’t Know You Were Making

May 7, 2019

If you send emails for marketing purposes, appointment reminders, or any other business transactions, it’s easy to get complacent and think that there is no way that you could be violating HIPAA. Unfortunately, HIPAA laws are incredibly complex and there are a number of unexpected violations that you can make without even realizing it. Using […]