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Posts Tagged ‘deliverability’

Why you should separate your business and your marketing email sending

Thursday, February 21st, 2013

A typical organization sends at least two very distinct classes of email messages: business email and marketing email.

Business email consists of all of the individual, personal messages sent by sales, support, billing and other departments to specific people.  These messages are generally more time sensitive; it is very important that the recipients actually receive them; these messages should not be filtered by any kind of spam filtering software, if possible.

Marketing email messages are similar messages sent in bulk to many people at once.  Examples of these include newsletters, notifications of blog updates, promotions and ads, status notices, etc.

In order for your business email to be as reliable as possible, the marketing email should be sent separately, through separate servers and maybe even on a separate domain name.  Here we will look at why.

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Send Fast, Send More – High Volume Bulk Email Server Clusters

Friday, June 29th, 2012

LuxSci’s High Volume bulk emailing service provides excellent deliverability for legitimate mass mailings — e.g. newsletters, transactional email messages, announcements, etc.

It is often the case that customers require either:

  • Sending to large numbers of recipients (millions to 10s of millions or more in a month)
  • Sending many messages quickly (in short bursts)

In either case, the mail server needs to be able to handle large numbers of concurrent connections and to process large mail queues quickly.  There are several ways to go about this:

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Sent Email Delivery Tracking Reports Have Arrived

Monday, November 14th, 2011

What happened to that email message that I sent 3 days ago?  It “never arrived!”.

Our Support team fields this kind of question on a daily basis.  Usually the message never arrived because the address was misspelled, the message was never actually sent, or it was filtered by the recipient’s servers.  There are many other reasons why messages “disappear” as well.

Customers sending email to mailing lists (e.g. those using LuxSci High Volume services), often want an easy way to find out what addresses failed and why, and to know for sure what messages were delivered properly.

Now, LuxSci customers can see for themselves exactly what messages have been sent and track them to learn what the disposition of any particular message to any recipient is at any time.  The new reporting tools are fast, easy, and no longer require the assistance of Support.

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How to Avoid Public Cloud Server Email Blacklists

Monday, May 2nd, 2011

The deliverability of email messages sent from public cloud servers is a real problem. Public cloud servers are generally on black lists and grey lists and there is not much that can be done to prevent that …. it’s the nature of the public cloud.

If you need to send outbound email from a public cloud server, you can sidestep blacklisting  and improve deliverability by using an outbound email service and smarthosting your messages though “clean” non-cloud servers.  In short:

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