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LuxSci Announces: Secure Email Marketing

Friday, May 31st, 2013

WESTWOOD, MA, May 31, 2013 — LuxSci® announces the recent launch of Secure Email Marketing, a unique solution to combined need for email marketing, patient engagement, and patient communication while remaining fully HIPAA compliant.

LuxSci’s existing Secure High Volume mailing service enables sending vast quantities of email for marketing and transactional purposes. This service is quick and easy to use and includes lots of reporting features. However, you still have to use some email program or service for composing your messages, managing your mailing lists, and managing their sending through the Secure High Volume API/SMTP sending service.  We have found that many customers do not have any tools for managing their bulk mailing campaigns and want a simple, powerful web-based system for this purpose.

The LuxSci Secure Email Marketing is just that, an extremely feature rich, web-based, email marketing service that can is plugged directly into LuxSci Secure High Volume, so that all of these messages are sent securely.

“Email marketing is a commodity — there are literally hundreds of companies that will happily help you send your marketing messages and track the success of your campaigns.   LuxSci’s Secure Marketing service is the only one to do all of that, but in the context of HIPAA compliance and ease of use.  This is a game changer for health care.” says Erik Kangas, CEO of LuxSci.

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Email Distribution Lists at LuxSci

Tuesday, May 21st, 2013

We are frequently asked how to create and manage email distribution lists at LuxSci.

Distribution lists are email addresses, like “allstaff@your-domain.com” that accept inbound email and then forward (distribute) those messages to one or more different email addresses, so that everyone on the list gets a copy of the message.

At LuxSci there are three ways to setup a distribution list, each having its own particular benefits.  These include:

  1. Email Aliases distributing to multiple arbitrary addresses
  2. Groups of people in your account 
  3. Custom rules that forward email only under certain circumstances
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