Customers are constantly referred to us with a specific requirement: The need to send newsletters, marketing materials, or semi-bulk email messages … but in a HIPAA compliant way.
Typically, it is not just the HIPAA-compliant sending that they need (e.g. as provided by our Premium High Volume service), they also need a user interface for composing the messages, sending, tracking opens and clicks, etc. It turns out that the vast majority of email marketing systems out there do not offer compliant sending, nor do they offer a compliant campaign management and tracking interface. This makes it very difficult for organizations in the health care sector, and all of their business associates, to use email marketing effectively when PHI may be involved.
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