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Posts Tagged ‘mailer’

HIPAA Compliant Email Marketing

Wednesday, June 12th, 2013

Customers are constantly referred to us with a specific requirement: The need to send newsletters, marketing materials, or semi-bulk email messages … but in a HIPAA compliant way.

Typically,  it is not just the HIPAA-compliant sending that they need (e.g. as provided by our Premium High Volume service), they also need a user interface for composing the messages, sending, tracking opens and clicks, etc.  It turns out that the vast majority of email marketing systems out there do not offer compliant sending, nor do they offer a compliant campaign management and tracking interface.  This makes it very difficult for organizations in the health care sector, and all of their business associates, to use email marketing effectively when PHI may be involved.

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LuxSci Spotlight Mailer – Advanced Email Marketing Campaign Management

Friday, May 31st, 2013

LuxSci’s High Volume bulk mailing service enables sending vast quantities of email for marketing and transactional purposes. This service is quick and easy to use and includes lots of reporting features. However, you still have to use some email program or service for composing your messages, managing your mailing lists, and managing their sending through the High Volume SMTP service.

The service works with most every bulk mailing software package and even regular email programs like Thunderbird and Outlook. This makes it perfect for customers who already using some such program.  However, we have found that many customers do not have any tools for managing their bulk mailing campaigns and want a simple but powerful web based system for this purpose.

The LuxSci Spotlight Mailer is just that, an extremely feature rich, web-based, email marketing service that can be plugged into LuxSci High Volume, Premium High Volume, or regular outbound email service for you.

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