HIPAA-compliant Email Marketing

Secure Marketing

HIPAA-compliant email marketing platform designed for the healthcare industry. Use protected health information to create personalized email campaigns that increase patient engagement.

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Secure Email Marketing for Healthcare

Transform patient engagement by using email marketing. In today's digital-first world, consumers expect email communication from companies they interact with, and the healthcare industry is no exception. LuxSci's Secure Marketing platform enables healthcare marketers to use tactics like segmentation and personalization to send the right messages to the right people at the right time without sacrificing security or compliance.

HIPAA-compliant Email Marketing Features

LuxSci's Secure Marketing is designed to meet the HIPAA requirements of the health care industry. It also includes everything marketers need to design, send, track, and achieve a solid return on investment from email marketing.

Each customer has a dedicated cloud infrastructure and deployment of Secure Marketing for increased security, isolation, and performance. In addition, Secure Marketing is equipped with LuxSci's SecureLine^TM encryption technology, which allows administrators to select the right level of encryption to meet compliance and usability needs. All data is encrypted in transit and at rest for full HIPAA compliance.

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General Features

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All Plans Include
Emails to Contacts	Unlimited
HIPAA-compliant: Business Associate Agreement
HIPAA-compliant Email: Send ePHI in your email messages
Dedicated IP Address
Dedicated Server
Design & HTML Code Editors
Segmentation
A/B Testing
API Access to Marketer
Automate management of lists, contacts, campaigns, and more. See: LuxSci APIs
Spam-checker
Searchable Email Activity	60 Days*
*Longer time periods are available; however, if you are sending a lot of email, a longer retention period may require a server upgrade. For those sending a lot of email (millions of messages each month), a shorter time period would be recommended to keep the database server requirements modest and the costs down.
Extensive Analytics and Reporting
Ticket, Chat, & Phone Support

Email Design Features

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More Than 100 Professionally Designed Message Components
Email content blocks for different message parts (i.e., header, feature articles, product displays, price tables, social network icons, footer).
Designed for Maximum Display Compatibility
The pre-built email elements have been tested to work with all popular email clients (including Gmail, Yahoo, Hotmail, and Outlook).
WYSIWYG HTML Editor
Optionally use WYSIWYG HTML editor to completely customize your email and edit the raw HTML as well if needed.
Import Campaigns
Import existing email campaigns from a web address.
Image Hosting
Upload any number of images with free, secure image hosting.

Campaign Features

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Auto-Unsubscribe
Add unsubscribe links with one click; All unsubscribes are handled automatically.
Auto-Bounce Processing
Have bounced emails automatically removed from your mailing lists; get lists of what addresses are failing and why.
Include Attachments
Include attachments with your bulk mail.
See if your Message is Spam-Like
A spam checker allows you to preview your message to see how spam-like it is before sending. Find out what should be changed to ensure deliverability.
Eliminate Duplicate Recipients
The mailing list manager ensures that your mailing lists never have duplicate addresses.
Schedule to Send Later
Send your email blast now or schedule it for some time in the future.
Send to Many Lists at Once
Send your email campaign to any set of mailing lists and have all duplicate addresses auto-removed.
Email can be HTML or Text or Both
Your messages can be HTML-only, text-only or multi-part with both text and HTML versions for maximum friendliness to your readers' email program settings.

Reporting Features

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Email Opens
Who opened which emails and when? From where and on what device/OS? Export data to CSV. View bar charts and detailed reports.
Click Tracking
Who clicked on what links and when? From where and on what device/OS? Export data to CSV. Even if the recipient never contacts you directly, you can follow up with their perceived interests.
Bounces
Get reports of all soft and hard bounces, including why each bounce occurred.
Unsubscribes
See who has unsubscribed and when. Compare unsubscribe rates to open and bounce rates.

Security Features


HIPAA Compliance
Transport and at-rest data encryption
Sent email encryption
Two-factor authentication
Access restrictions by IP
Idle auto-logout (1 minute to 2 hours)
Unique user access
Detailed appication audit logs

API Features


Powerful REST-based API enables automated management of subscribers, lists, campaigns and more.
Integrate your systems with API to keep platform data in-sync
Automatically add subscribers at point of contact in other system (e.g. check-in to EMR/EHR during an in-office appointment), and trigger a series of email follow ups
Create and send campaigns without having to log into the web UI
Retrieve campaign performance statistics for external review and analysis or ingestion into 3rd party applications

FAQ: What to Know About Secure Email Marketing

Can I Send Marketing Emails that Contain ePHI?

Yes. LuxSci Marketing uses SecureLine^TM encryption technology to encrypt all email messages. You can leverage ePHI to create highly targeted recipient lists and customize messages for specific patient populations.

Can I Send Email via the LuxSci API or SMTP?

Sending outbound email via LuxSci's API or via direct SMTP is not available with Marketing accounts; these are features of LuxSci's Secure High Volume Sending service.

It is possible to have a combined account that includes both Marketing, SMTP, and API sending features — Contact Sales for a custom quote.

How Does Secure Marketing Work?

Users will login to your dedicated LuxSci Secure Marketing web interface. There, you can upload and manage your contacts, mailing lists, and email campaigns. Secure Marketing's intuitive interface and predesigned content blocks make it easy for individuals with limited technical expertise to create and send emails.

How Do I Design Email Marketing Campaigns?

LuxSci Secure Marketing contains professionally designed, responsive email content blocks that can be used to create a campaign email. You can also customize content using the drag and drop editor or import campaign templates from the internet. The content blocks included with Secure Marketing are compatible with mobile devices and popular email clients. You can also host an unlimited number of images on the platform to use in email campaigns.

Can I Preview Emails Before They Are Sent?

Yes, LuxSci's Secure Marketing platform allows you to preview and test email messages before sending your campaigns. The SPAM checker function evaluates your message for SPAM-like content so that you can edit the text and maximize deliverability. The platform also allows you to split test campaigns to determine which messages are most effective.

Was My Email Campaign Effective?

Secure Marketing enables you to use email marketing in a truly HIPAA-compliant manner. Secure Marketing includes campaign reports and statistics to help you understand campaign performance. These reports include:

Who opened which emails; when; from where; on what device/OS?
Who clicked on what link when; from where; on what device/OS?
How many bounces and why did they occur?
Who unsubscribed and marked the message as SPAM?

What If I Go Over My Monthly Sending Limit?

With Secure Marketing, you are limited by the number of contacts that you have in the application; you can send unlimited email messages to these contacts.

eBook: HIPAA-compliant Email Marketing

How to Execute HIPAA-Compliant Email Marketing Campaigns

From the LuxSci Internet Security Series.

Created by Erik Kangas, PhD

Get the HIPAA eBook

HIPAA-compliant Email Marketing

Secure Marketing

Secure Email Marketing for Healthcare

HIPAA-compliant Email Marketing Features

General Features

Email Design Features

Campaign Features

Reporting Features

Security Features

API Features

FAQ: What to Know About Secure Email Marketing

eBook: HIPAA-compliant Email Marketing

How to Execute HIPAA-Compliant Email Marketing Campaigns

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