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Posts Tagged ‘bulk email’

Why you should separate your business and your marketing email sending

Thursday, February 21st, 2013

A typical organization sends at least two very distinct classes of email messages: business email and marketing email.

Business email consists of all of the individual, personal messages sent by sales, support, billing and other departments to specific people.  These messages are generally more time sensitive; it is very important that the recipients actually receive them; these messages should not be filtered by any kind of spam filtering software, if possible.

Marketing email messages are similar messages sent in bulk to many people at once.  Examples of these include newsletters, notifications of blog updates, promotions and ads, status notices, etc.

In order for your business email to be as reliable as possible, the marketing email should be sent separately, through separate servers and maybe even on a separate domain name.  Here we will look at why.

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High Volume Resellers Can Brand Their Own Bulk Email Service

Tuesday, July 17th, 2012

LuxSci’s High Volume Bulk Emailing service enables users to send mass emails with high speed, reliability, and deliverability.

Resellers purchase quantities of sending and distribute these to their customer accounts, charging their customers their own rates for sending and for any additional value adds that they provide.

Resellers typically do not want their customers to know that LuxSci provides the back-end mailing service that they are selling… they would much rather present their own service as their own brand.  With Private Labeling for High Volume accounts, LuxSci enables just that!

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Send Fast, Send More – High Volume Bulk Email Server Clusters

Friday, June 29th, 2012

LuxSci’s High Volume bulk emailing service provides excellent deliverability for legitimate mass mailings — e.g. newsletters, transactional email messages, announcements, etc.

It is often the case that customers require either:

  • Sending to large numbers of recipients (millions to 10s of millions or more in a month)
  • Sending many messages quickly (in short bursts)

In either case, the mail server needs to be able to handle large numbers of concurrent connections and to process large mail queues quickly.  There are several ways to go about this:

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High Volume SMTP Resellers: Showcase Your Brand with Private Labeling

Friday, March 9th, 2012

Resellers of LuxSci’s High Volume Bulk Emailing service can now benefit from LuxSci’s new Private Labeling features to ensure that their customers only see their corporate brand, and do not see LuxSci or mention of LuxSci’s services or domain names.

As with other white label / branding services that LuxSci offers to other types of accounts,  High Volume Resellers can now extend their own brand to bulk email and achieve a consistency and coherence across their web sites and services offered.

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Feedback Loops: Monitor your bulk email reputation

Wednesday, November 2nd, 2011

Many major Internet Service Providers (e.g. AOL, Hotmail, MSN, Comcast, etc.) have FBLs “feedback loops” for reporting SPAM complaints by their users.  I.e. if a user “marks a message as Spam”, information about that message and the fact that it was considered “Spam” by the recipient can be sent back to the originating email server, for example LuxSci.

LuxSci has participated in feedback loops for a long time .  Now we have greatly extended our participation by:

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