Case Study: Halloween Express Chooses LuxSci for Large Scale Seasonal Email Marketing
Monday, January 26th, 2015
Halloween Express is one of the most aggressive and dynamic Halloween chains in the United States. Started in 1990, Halloween Express has both company owned and franchised locations throughout the U.S. Their success is based on offering the largest selection of Halloween merchandise available anywhere.
Halloween Express chose LuxSci in 2014 for their massive seasonal email marketing needs. LuxSci resolved the issues that they experienced with previous providers, saved them money, and enabled an extremely successful online campaign involving millions of email messages sent in a short period of time.
Halloween Express was very pleased that they could quickly scale up sending for the Halloween season, and then back off to a lower level for the rest of the year, without compromising their sending reputation. They are so satisfied with their experience, that they are staying on for 2015 and are moving their business email services for their hundreds of employees over to LuxSci as well.
This is the story of Halloween Express’ timely switch to LuxSci’s dedicated High Volume SMTP Relaying service.
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You thought email was a simple concept, but you are at once confronted with a plethora of acronyms and jargon like POP, IMAP, WebMail, Aliases, Forwards, SMTP, IMAP, POP, Quota, SPAM, TLS, SSL, Archival, and more! This article describes the ins and outs of email, explains these terms, and helps you figure out what services and features you need from your personal or business email service provider. 
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