Tag: precision nudging

Email Marketing Metrics: 5 KPIs for Data-Driven Marketers

May 17, 2023

Open rates only offer a small glimpse into the success of your email marketing campaigns. To determine whether your campaigns successfully drive engagement and behavior, diving deeper is necessary. In this article, we go beyond the basics to look at other email marketing metrics that can help you determine the success of your campaigns. Click-Through […]

Precision Nudging and Patient Engagement: Using PHI to Improve Outcomes

January 20, 2023

Precision nudging is a new buzzword in the patient engagement space. But what does it mean, and how does it apply to your email engagement efforts? What is Precision Nudging? Forrester defines precision nudging as “the act of notifying or sending a message that prompts action by the patient to overcome patient-specific barriers to action […]