High Volume Bulk Email: Key Ingredients for Good Deliverability
Wednesday, December 7th, 2011
How do you ensure your messages make it into your recipients’ INBOXes?
Deliverability is key to anyone sending newsletters, announcements, notifications, or any other type of bulk email. As a provider of premium and bulk email services, we constantly advise customers on how they can legitimately avoid having messages marked as spam and ensure that they are not black listed. In this article, we consolidate our advice for everyone’s benefit. This includes: ensuring you have a good mailing list, maintaining your mailing list, email message content, and reputation management techniques like SPF, DKIM, and IP anonymization.
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LuxSci has long supported SPF for inbound and outbound email. SPF is a mechanism by which you can specify what servers are permitted to send email for your domain … and identify email from other places that may be fraudulent. This helps stop inbound Spam and helps ensure that your own messages are distinguished from any 
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