Email marketing can be a powerful tool for healthcare organizations, but it requires careful planning and execution because of compliance requirements for HIPAA marketing. In this blog post, we will discuss email marketing best practices to help healthcare marketers achieve their goals. 1. Define Your Campaign Goals The success of any email marketing campaign depends […]
You’ve just been told that your email marketing program is putting your company at risk of violating HIPAA. What now? If you want to continuing using email to communicate with patients, you must implement HIPAA-compliant email marketing. Start by breaking down that goal into two components: becoming HIPAA compliant and achieving your HIPAA marketing objectives. […]
Email encryption is an important topic to understand when evaluating HIPAA compliant email vendors. Encryption is an addressable standard for HIPAA compliance, but if you send sensitive information via email, encryption is the easiest way to meet the standard. The two most common email encryption methods include SMTP TLS and Secure Portal Pick Up. This […]
There are many ways to protect ePHI in email. HIPAA is technology-neutral and doesn’t make specific recommendations for how to protect email communications. This article explains the difference between a HIPAA-compliant email host and an email encryption gateway. These are just two of the options for securing email accounts.
It is common to receive calls and text messages from pharmacies reminding us that it is time to pick up or renew our prescriptions for drugs or other medical items. Have you ever wondered if these prescription notifications are HIPAA-compliant? Just because every pharmacy seems to send them, it doesn’t mean they are aware of […]
