How do you ensure your messages make it into your recipients’ INBOXes?

Deliverability is key to anyone sending newsletters, announcements, notifications, or any other type of bulk email.  As a provider of premium and bulk email services, we constantly advise customers on how they can legitimately avoid having messages marked as spam and ensure that they are not black listed. In this article, we consolidate our advice for everyone’s benefit.  This includes: ensuring you have a good mailing list, maintaining your mailing list, email message content, and reputation management techniques like SPF, DKIM, and IP anonymization.

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It is an extremely common and annoying practice of spammers to send you email that is from yourself or your colleagues or friends.  I.e. “forged email”.  We discuss this problem in the article: Save Yourself From “Yourself”: Stop Spam From Your Own Address.

Users of LuxSci’s Premium Email Filtering service now have a new and very powerful weapon to stop this kind of spam — “SPF-enabled allow list entries”.

This feature allows you to easily receive protection from forged spam messages while at the same time ensuring that legitimate messages sent between users in your organization are not filtered or caught as spam.

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We have recently seen a significant increase in occurrences where users are getting Spam email messages that appear to come from their own address (i.e. “joe@domain.com” gets a Spam email addressed from “joe@domain.com”).  We discussed this issue tangentially in a previous posting: Bounce Back & BackScatter Spam – “Who Stole My Email Address”? However, many users wonder how this is possible, while others are concerned that their Spam filters are not catching these messages.

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