Category: HIPAA Email Compliance

Integrating LuxSci with CDP Platforms for Personalized Patient Engagement

November 11, 2024

As patient expectations evolve, healthcare providers, payers and suppliers are making increasing use of Customer Data Platforms (CDPs) to deliver timely, personalized communications. However, when it comes to managing sensitive Protected Health Information (PHI), HIPAA compliance is essential. Integrating LuxSci with CDP platforms offers a secure way to better engage with patients while maintaining privacy […]

Leveraging PHI Data: Advanced Strategies for Personalized Engagement

November 7, 2024

As the healthcare industry grows increasingly competitive, personalized engagement has become a key differentiator for companies aiming to better connect with their patients and customers. However, effective personalization requires more than loosely matching a patient to a product or service based on a handful of dubious demographic data points – or a message carefully crafted […]

What You Need to Know About PHI Identifiers

November 5, 2024

It’s hard to understate the benefits of using protected health information (PHI) in your patient engagement efforts. By effectively leveraging PHI, you can create highly-targeted and personalized email marketing campaigns, which have greater potential to connect with your patients and customers – and drive your desired outcomes. However, before diving in, it’s essential to be […]

How to Make Gmail HIPAA-Compliant

November 1, 2024

For healthcare providers and organizations required to handle sensitive protected health information (PHI), ensuring HIPAA compliance in digital communications is critical. While Gmail is widely used due to its simplicity and accessibility, to the surprise of many, it doesn’t meet HIPAA requirements straight out of the box. With this challenge in mind, this post will […]

12 Key Questions For HIPAA Compliant Marketing Email Campaigns

October 30, 2024

So – you’ve just been told that your email marketing program is putting your company at risk of violating HIPAA. How can you ensure you are running HIPAA compliant marketing email campaigns? If you want to continue your email-based patient engagement efforts – without the risk of the financial, operational, and reputational risk that accompanies […]