Precision nudging is a new buzzword in the patient engagement space. But what does it mean, and how does it apply to your email engagement efforts? What is Precision Nudging? Forrester defines precision nudging as “the act of notifying or sending a message that prompts action by the patient to overcome patient-specific barriers to action […]

Email Communication is Necessary- But Introduces Risk When it comes to receiving communications from businesses, 93% of people say that email is their preferred communication channel. In the healthcare industry, organizations must take extra care to comply with HIPAA. Only some email marketing platforms can adequately protect PHI. If not properly secured, email can introduce […]

Internet-connected medical devices have transformed healthcare, but not without introducing significant risks. After years of lobbying, changes to medical device cybersecurity standards are finally coming as part of the Consolidated Appropriations Act. The omnibus spending bill includes language requiring medical device manufacturers to ensure that their devices meet specific cybersecurity requirements. This article looks at […]

Choosing a dedicated or shared IP address may seem like an inconsequential decision, but it can significantly impact the effectiveness of your patient engagement efforts. Learn why dedicated IP addresses are preferred for transactional and marketing emails in the healthcare industry. What is a Dedicated IP Address? An IP address is a string of unique […]

Securing access to protected health information is a crucial tenant of HIPAA compliance. Your employees may have access to sensitive information, so ensuring their accounts are secure is essential to protecting this data. While you can’t stop users from making poor choices, there are administrative actions you can take to help improve account security. We’ve […]