If your business transmits sensitive information via email, encryption is often required to meet compliance standards. However, if encryption is difficult to use, employees and recipients alike may avoid secure channels and communicate sensitive information insecurely. Email encryption technology must be intuitive for employees to use and easy for recipients to decrypt to encourage adoption. […]

According to a HIMSS Market Insights study, nine out of ten healthcare executives see health equity as a top business priority. Improving health equity can drive value for other business metrics, including patient satisfaction, provider retention, health outcomes, and cost reduction. Email is an excellent way to address health equity issues, thanks to its widespread […]

Verizon recently released its 2023 Data Breach Investigations Report- a comprehensive review of breaches and security incidents occurring over the last year. One surprising finding was a sharp rise in pretexting attacks. To properly respond to these threats, security professionals must understand the risks and prepare for exploitation attempts. What is a Pretexting Attack? A […]

Recently, Gmail changed its email acceptance policies to reject emails from sending domains without SPF or DKIM records. If they can’t be sure a message originated from an authorized server, it may end up in the spam folder. Setting up SPF records is one way to improve email deliverability, prevent spoofing, and keep your emails […]

Open rates only offer a small glimpse into the success of your email marketing campaigns. To determine whether your campaigns successfully drive engagement and behavior, diving deeper is necessary. In this article, we go beyond the basics to look at other email marketing metrics that can help you determine the success of your campaigns. Click-Through […]