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how to use ephi to segment and personalize emails
June 1, 2021 • By Erik Kangas

How to Use ePHI to Segment and Personalize Email Marketing Campaigns

Segmentation and personalization are powerful marketing tactics that are widely used across all industries. It is well-documented that marketers who send emails that are segmented and personalized experience much higher open and click rates. However, when healthcare marketers want to use these...
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ip reputation and email deliverability
May 25, 2021 • By Erik Kangas

8 Factors That Influence IP Reputation and Email Deliverability

Getting your email marketing messages into your recipient’s inboxes is key to a successful mailing campaign. This is “deliverability.” One of the central factors governing the deliverability of your messages is the reputation of the Internet Protocol (IP) Address of your sending...
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improve reputation ip address
May 11, 2021 • By Erik Kangas

How do I fix the reputation of my IP address?

It happens — you’re sending email messages without issue, and then suddenly emails are not being delivered, or they’re being flagged as spam. A little digging reveals that the problem is that your “IP reputation” is poor, and you need to fix it somehow.
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Does HIPAA Allow Mutual Consent?
April 27, 2021 • By Erik Kangas

Can You Send ePHI in Insecure Emails and Texts with Mutual Consent?

Email and text messaging are among the most common forms of business communication. However, if you are sending ePHI, regular texts and emails are off limits! If you are subject to HIPAA regulations, you will need mutual consent from your patients before sending ePHI insecurely via these methods....
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