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Posts Tagged ‘mailing lists’

Why LuxSci’s Business Email Servers are Not on Blacklists

Monday, January 20th, 2014

LuxSci is serious about the quick and efficient delivery of all email sent by our clients. We take extra steps to ensure that our servers sending outbound email are not blacklisted.  Indeed, while it is impossible to never get on any blacklist (unless you are not sending email), our business and enterprise email hosting servers have very rarely been blocked; in theses cases, we have quickly re-routed email around the blocks to ensure delivery until the block is removed.

(Note that this article applies to our email hosting services, and not to our separate High Volume outbound email marketing service — which we run through separate servers and which we also monitor constantly to catch and remediate any possible blacklistsing).

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Should I Use a Regular Email Program for Email Marketing?

Tuesday, January 14th, 2014

When using a service, such as LuxSci High Volume,  to send hundreds of thousands or millions of email messages for legitimate email marketing purposes, one the the first questions customers have is “what email program do I use to send?”  They often assume that they can “just use Outlook” or some other desktop email program. But can they?

The answer is “Yes” …. and …. “no”  (e.g. it depends).  Here we will see the up and down sides of using a regular desktop email program for email marketing.  

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Email Marketing: Low hanging fruit for increased ROI

Friday, December 6th, 2013

Email MarketingMarketing is central to every business’ success.  Email Marketing is one of the most used and least expensive marketing tools available today.  Why?

  1. Most of your current and prospective customers are online and have email.
  2. The cost of sending mass email marketing messages is extremely low.
  3. Messages can be tailored and targeted to specific audiences, vastly increasing response rates.

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