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Trust Seals & Their Impact on Sales: Things You Should Know

Wednesday, November 8th, 2017

With visually appealing trust seals on your website, you can expect to get more leads and improve sales.

Have you ever noticed a logo on an e-commerce site that is screaming to tell that their payment system will not compromise your credit card information? Well, this is an example of a variety of trust-building tools called trust seals. The trust seals appear in a site in various forms such as a logo, icon or badge. They may be placed in the header, near a form, and in the footer or navigation menu.

Trust seals increase sales

Some common examples of trust seals are Luxsci’s HIPAA certification seal, Better Business Bureau (BBB), McAfee, TrustedShops, SiteLock, GeoTrust, Thawte, Comodo, PayPal, Visa, Google, Verisign, TRUSTe seals and Shopify.

A graduation certificate from MIT or Oxford will most probably land you up on a high-paying job. Right? (But then after, your performance will decide how long the employer will retain you.) This is similar to what trust seals do to your business.

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