There are many factors to consider when developing and executing successful healthcare email communication campaigns. First and foremost, you must ensure you handle protected health information (PHI) securely, as detailed by Health Insurance Portability and Accountability Act (HIPAA) regulations. Deploying a HIPAA-compliant email provider is a prudent method of ensuring that you have the right […]

Email remains one of the most effective communication and marketing channels, offering healthcare organizations a simple, cost-effective, and scalable way to engage with patients and customers. Better still, most people prefer email for healthcare communications. Research has revealed that 80% of patients prefer to use digital communications to interact with healthcare companies, with over 50% […]

While digital communications with customers need to be effective in any industry to achieve their intended goal, for healthcare organizations, above all else, they must be secure. It’s critical that patient data, i.e., protected health information (PHI), is secured due to its sensitive nature and the considerable harm its exposure or corruption could cause. Consequently, […]

G2 recently released its Winter 2025 Reports, and we are pleased to again see our customers recognizing us for leading HIPAA compliant email solutions in G2 LuxSci reviews, which average 4.8 our of 5 stars. In fact, we appeared in 40 reports across a range of categories and company sizes, earning 16 badges and ranking […]

The Office for Civil Rights (OCR), at the U.S. Department of Health and Human Services (HHS), recently issued a Notice of Proposed Rulemaking (NPRM) aimed at updating the HIPAA Security Rule. The changes new HIPAA security rules for ePHI proposed by the OCR, which is responsible for the definition and enforcement of the Security Rule, […]