Email marketing can be a powerful tool for healthcare organizations, but it requires careful planning and execution because of HIPAA […]
Email marketing can be a powerful tool for healthcare organizations, but it requires careful planning and execution because of HIPAA […]
Effective patient engagement is a goal for many healthcare organizations because of the benefits. When patients are engaged in their […]
Many healthcare marketers use online tracking technologies to gather user information as they interact with a website or mobile application. […]
If you are one of the 92% of Americans with an email address, you are likely familiar with email marketing. […]
When it comes to digital data collection, there is often a lot of uncertainty surrounding the HIPAA compliance requirements for […]
According to a HIMSS Market Insights study, nine out of ten healthcare executives see health equity as a top business […]
HIPAA was introduced in 1996 to protect patient privacy and enable individuals to control their health records. However, over the […]
Some healthcare organizations do not allow PHI to be sent outside the patient’s health record. However, by allowing your marketing […]
The threats to sensitive data keep increasing, and organizations are struggling to stay secure. With the government considering new cybersecurity […]
Healthcare marketers are facing complex challenges with serious stakes. Unlike in other industries, healthcare marketers share messages that can impact […]