Healthcare is a competitive business! A well-thought-out marketing strategy can help you outshine your competition, but providers must keep compliance in mind when considering email marketing for healthcare. Many organizations have substantial email lists of their clients and wonder how they can utilize them to increase patient engagement. Marketing professionals may strongly suggest email communications, […]
If you send emails for marketing purposes, appointment reminders, or any other business transactions, it’s easy to get complacent and think that there is no way that you could be violating HIPAA. Unfortunately, HIPAA laws are incredibly complex and there are a number of unexpected violations that you can make without even realizing it. Using […]
Telehealth is becoming a popular option for providing efficient treatment and other services. Since it’s still an emerging practice, many in the health industry wonder how telehealth fits into the existing HIPAA regulations. You may be surprised that HIPAA doesn’t mention telehealth, but that doesn’t mean it doesn’t apply. The reason for the omission is […]
The Health Insurance Portability and Accountability Act of 1996 (HIPAA), spells out rules for the privacy and protection of health information. The HIPAA Privacy and Security Rules establish standards for implementing physical, administrative, and technical safeguards to ensure that Protected Health Information (PHI) is handled with the utmost confidentiality and integrity. The failure to adhere […]
Does secure texting exist, or is it as elusive as a clear photo of bigfoot? To answer that question, we have to take a look at the main SMS (short message service) protocols. The majority of the world’s texting is done using either the Global System for Mobile Communications (GSM), High Speed Packet Access (HSPA) […]
