Many healthcare organizations prefer using email for business communication as it leaves a paper trail and can be a more secure solution than mobile messaging. When high volume transactional emails need to be sent every month, healthcare organizations face the challenge of ensuring that any financial and personally identifiable data sent by email is secured to […]
Your eCommerce customer, Paul, has ordered a special mattress for his bed. He’s put the item into the cart, and paid for it. Now you send a confirmation of purchase email. But, instead of just a note stating that “we’ve received your payment, and your item has been posted for shipment…” or whatever boilerplate many […]
In July 2016, Hilton HHonors loyalty program members received an email asking them to log into their Hilton HHonors account to confirm their correct email address, mailing address, and other personal details. The email set off alarm bells for a number of customers. One tweeted a screenshot of the email to the Hilton HHonors […]
If email marketing is known to produce results across a variety of industries, why do some professionals feel uncomfortable with it? Why do they feel “slimy”? It is not uncommon for people to feel hesitant to engage in email marketing because it somehow feels “wrong” to them. There are several factors at play in […]
Halloween Express is one of the most aggressive and dynamic Halloween chains in the United States. Started in 1990, Halloween Express has both company owned and franchised locations throughout the U.S. Their success is based on offering the largest selection of Halloween merchandise available anywhere. Halloween Express chose LuxSci in 2014 for their massive seasonal email […]
