Value-based care (VBC) is perhaps one of the most transformative trends in modern healthcare, prioritizing patient outcomes and cost efficiency over traditional fee-for-service models. By rewarding healthcare providers for delivering high-quality care that improves patient health while controlling costs, VBC has the potential to reshape healthcare delivery. Key to its success is the personalization of […]
In today’s data-driven healthcare environment, balancing business growth with patient data privacy is a challenge that healthcare providers, payers, and suppliers cannot afford to overlook. While leveraging Protected Health Information (PHI) offers tremendous opportunities for personalized care and improved outcomes, it also comes with significant ethical and legal responsibilities. We’re here to help! Let’s explore […]
As patient expectations evolve, healthcare providers, payers and suppliers are making increasing use of Customer Data Platforms (CDPs) to deliver timely, personalized communications. However, when it comes to managing sensitive Protected Health Information (PHI), HIPAA compliance is essential. Integrating LuxSci with CDP platforms offers a secure way to better engage with patients while maintaining privacy […]
As the healthcare industry grows increasingly competitive, personalized engagement has become a key differentiator for companies aiming to better connect with their patients and customers. However, effective personalization requires more than loosely matching a patient to a product or service based on a handful of dubious demographic data points – or a message carefully crafted […]
It’s hard to understate the benefits of using protected health information (PHI) in your patient engagement efforts. By effectively leveraging PHI, you can create highly-targeted and personalized email marketing campaigns, which have greater potential to connect with your patients and customers – and drive your desired outcomes. However, before diving in, it’s essential to be […]
