So – you’ve just been told that your email marketing program is putting your company at risk of violating HIPAA. How can you ensure you are running HIPAA compliant marketing email campaigns? If you want to continue your email-based patient engagement efforts – without the risk of the financial, operational, and reputational risk that accompanies […]
In the healthcare industry, ensuring HIPAA compliance is essential when carrying out email campaigns that contain protected health information (PHI), including for both transactional and marketing emails. Whether sending appointment reminders, treatment plans, payment information, or marketing campaigns, HIPAA compliant email services are essential for securely engaging with patients and effectively leveraging PHI in your […]
This HIPAA Compliant Email Marketing FAQs article addresses frequently asked questions about HIPAA compliant email marketing and offers advice for securing patient data and future-proofing your marketing. Email is an essential channel for most healthcare marketers, but HIPAA compliance requirements can make it challenging to execute effective engagement campaigns without violating patient privacy. HIPAA is […]
The question “Is Mailchimp HIPAA-compliant?” has echoed across healthcare companies and organizations countless times. Whenever they explore their options for email automation and marketing software, the popular provider’s name tends to be one of the first to pop up. Offering an integrated email marketing solution that enables businesses to streamline how they connect with their […]
Healthcare organizations stand to gain huge benefits from carrying out HIPAA marketing campaigns. This includes improved patient and customer engagement, more leads, increased conversions, and better results for your business. However, fears about cybersecurity and compliance lapses too often derail healthcare marketing efforts before they ever reach their intended targets. Implementing Compliant HIPAA Marketing By […]
