Recent survey results from CVS Health indicate that healthcare patients desire a more personalized healthcare experience. Over the last ten years, the online experience has become highly customized. Online vendors have more customer data and use it to extend personalized offers, reminders, and updates. Although people are concerned about online privacy, they are more likely […]

Electronic medical billing requires access to protected health information to accurately bill and receive payment for medical treatments. While not covered entities, medical billing companies are often contracted as business associates and fall under HIPAA regulations. Title II of HIPAA applies directly to medical billing companies. It dictates the proper uses and disclosures of protected […]

When sending emails from a new server and IP address, we always stress the importance of warming up the server to prevent emails from being flagged as spam. One critical step of the warm up is sending small batches of messages to email contacts that are likely to open and click on the content. Sending […]

LuxSci has introduced a new feature to improve reporting for bounced transactional and marketing messages. The new “Custom Bounce Domains” feature allows administrators to set a custom domain for bounce processing that will not break DMARC. What is DMARC? DMARC stands for Domain-based Message Authentication, Reporting, and Conformance. It protects users from forged emails and […]

Patient engagement is a growing concern in today’s healthcare ecosystem. As many providers transitioned to telehealth during the pandemic, the concept of a “digital front door” evolved to describe how patients interact digitally with healthcare providers. Definition The term “digital front door” describes an omnichannel engagement strategy that leverages technology to meet the needs of […]