Tag: email deliverability

The Benefits of Dedicated IP Addresses vs. Shared

December 22, 2022

Choosing a dedicated or shared IP address may seem like an inconsequential decision, but it can significantly impact the effectiveness of your patient engagement efforts. Learn why dedicated IP addresses are preferred for transactional and marketing emails in the healthcare industry. What is a Dedicated IP Address? An IP address is a string of unique […]

Email List Hygiene: 5 Best Practices for Cleaning Up Email Lists

August 2, 2022

When sending emails from a new server and IP address, we always stress the importance of warming up the server to prevent emails from being flagged as spam. One critical step of the warm up is sending small batches of messages to email contacts that are likely to open and click on the content. Sending […]