Custom Email Header Tracking and Reporting
Thursday, August 15th, 2019Does your outbound email sending system incorporate custom email headers in each message … headers that track potentially important per-message information such as:
- Email Campaign ID
- Customer Segment ID
- Unique message ID
- Auto-responder code
- etc.?
Many systems include such information; however, the email headers that these and other types of tracking information are recorded in are named different things by different programs and even by different users of the same program.
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The number one type of Support request we receive involves tracking sent email messages and seeing what happened to them. Most of these questions could be answered by the users themselves if they were aware of the rich sent email reporting tools available to them.
