When you must stay on top of your email — Push Email is Key

Published: February 13th, 2013

Did you hear about the big sales opportunity?  Oh ya — that is so 27 seconds ago.

While this quotes a recently popular commercial for cell phone data speed, it does underline the increasing need for connectivity and the time sensitive nature of every day life and business.  Our customers need to get notices and emails as soon as possible.  The less delay, the better.

Many companies, like LuxSci with its MobileSync service, offer “Push Email” to address this need.

What is Push Email?

When your cell phone is set up with a push email service, like MobileSync, the email service provider notifies your phone as soon as new email messages have arrived and are ready for download.  E.g. you are alerted of new email messages by the LuxSci servers pushing a notice in real time to your phone.  You don’t have to manually check your email or have your phone periodically poll for new messages … you simply get notified immediately of new email.

The other serious benefit of push email is enhanced battery life for your mobile device.  If your phone does not have to keep connecting to your email server every few minutes to check for new messages, then it saves a lot of energy and the battery lasts longer.  With push email, the phone only needs to connect when and if there are new messages to access.

Push Email vs. Polling Email

Other than having your mobile device only check for email when you manually request it (which is useful if you want maximum battery life and do not need to be made aware of new messages in a timely manner — I frequently do this if I am “off the clock”), you generally have a choice of Push Email or Polling for new messages.  Here are the differences:

Periodic Polling Push Email
Service used POP downloads or IMAP Synchronization Exchange ActiveSync(e.g. LuxSci MobileSync)IMAP with IDLE (not as reliable for push)
How it works? Connects to the server at a specified frequency and checks for new messages (e.g. once every 2 minutes or 5 minutes) Server pushes a notification of new messages to your phone “as soon as they arrive”.
Speed of email updates Same as the frequency of your periodic connections … typically within 2 to 5 minutes Typically in less than 1 minute of the arrival of new email.
Battery drain The more frequently your phone checks for new email, the faster the battery drains. Minimal. Battery drain is proportional only to how frequently email actually arrives.

 Is Push Email right for you?  Yes, if you require fast email delivery and/or want to maximize your battery life.

 

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