Recently, the U.S. Cybersecurity and Infrastructure Security Agency and the FBI issued a stark warning urging Americans to use encrypted messaging apps to safeguard their communications against escalating cybersecurity threats. The FBI encryption warning highlights the growing risks posed by cyberattacks in everyday life, and it raises a critical question for healthcare providers, payers, and […]
For healthcare companies, consistent, clear, and personalized communication is key for enhancing patient engagement and, consequently, facilitating better health outcomes. Another crucial component of successfully connecting with patients and customers is building trust. This in itself is a multi-faceted goal, which includes displaying empathy and respect, in addition to clear communication. A vital and practical […]
For mid-sized companies and enterprises in the healthcare sector, HIPAA compliance is a critical aspect of maintaining trust and safeguarding patient and customer data. However, even with the best systems in place, HIPAA incidental disclosures—unintentional but avoidable disclosures of protected health information (PHI)—can still occur. These unintended incidents can lead to serious consequences, including regulatory […]
Marketing in the healthcare industry is entering a transformative era, spearheaded by advancements in secure communications and personalization. Leveraging PHI (Protected Health Information) within HIPAA-compliant communications opens new doors for healthcare companies looking to improve the results of their marketing campaigns: enabling highly targeted, engaging, and, consequently, more effective communication strategies. Following best practices for […]
As healthcare organizations shift toward value-based care and patient-centered engagement strategies, HIPAA-compliant communications have never been more critical. However, the road to secure and compliant healthcare communications is laden with obstacles and unforeseen challenges—especially when it comes to navigating HIPAA regulations. For healthcare providers, payers, and suppliers, successfully harnessing digital communication channels such as email, […]
