Many healthcare marketers use online tracking technologies to gather user information as they interact with a website or mobile application. After several breaches tied to improper uses of third-party tracking pixels, the Department of Health and Human Services has clarified that data collected via online tracking technologies are often PHI and must be secured according […]
This article discusses what types of email encryption are sufficient to comply with government regulations. TLS email encryption is a good option for many organizations that manage sensitive data. However, it does not protect data at rest. Each organization must perform a risk assessment to determine which encryption methods suit their legal requirements.
Secure email sending is a priority for organizations that communicate sensitive data externally. One of the most common ways to send secure emails is with SMTP TLS. TLS stands for Transport Layer Security and is the successor of SSL (Secure Socket Layer). TLS is one of the standard ways that computers on the internet transmit […]
HIPAA was introduced in 1996 to protect patient privacy and enable individuals to control their health records. However, over the last 30 years, the proliferation of technology has enabled patients to collect, transmit, and store personal health data in ways that were unimaginable to the original authors of the legislation. This article discusses how the […]
Personalizing your email content is essential to provide an excellent patient experience. With LuxSci’s Secure Marketing platform, you can use the custom fields feature to make it easier to segment your contacts and personalize content at scale. What Are Custom Fields? Custom fields store additional data about your contacts. Traditional custom field data includes information […]
