“Is Mailchimp HIPAA-compliant?” has echoed through the boardrooms of healthcare organizations countless times. Whenever companies explore their options for email automation and marketing software, the popular provider’s name tends to be one of the first to pop up. Mailchimp has long been the go-to option for designing emails and newsletters, sending them out, sharing to […]
In a perfect world, using Constant Contact would make it easy for your business to perfect its email marketing strategy, while still staying within the narrow lanes of HIPAA regulations. Back on earth, it may be possible to use the software and remain HIPAA-compliant, but things aren’t so straightforward. Constant Contact is renowned for its […]
To meet HIPAA email compliant requirements for secure email transmission, the level of SSL/TLS (Secure Sockets Layer / Transport Layer Security) used must ensure the confidentiality and integrity of Protected Health Information (PHI) in transit. What Does HIPAA Says about TLS and SSL HIPAA doesn’t specify exact SSL/TLS versions, but industry standards — including NIST (National […]
If you’re in the healthcare sector and considering marketing-automation software, you may be wondering, “Is Marketo HIPAA-compliant?” Marketo features a holistic range of marketing tools that aim to bring results for its users. Its offerings include: Email marketing Lead management Mobile marketing Customer base marketing Consumer marketing Account-based marketing Revenue attribution Together, these tools can […]
Healthcare is a competitive business! A well-thought-out marketing strategy can help you outshine your competition, but providers must keep compliance in mind when considering email marketing for healthcare. Many organizations have substantial email lists of their clients and wonder how they can utilize them to increase patient engagement. Marketing professionals may strongly suggest email communications, […]
