Category: HIPAA Marketing

Connect your Secure Forms to your Secure Marketing

November 11, 2020

From a marketing and engagement perspective, an extremely common and revenue-driving workflow is to have the contact information of the people who fill out your online forms automatically added to your marketing database. This integration saves time by not requiring manual data entry steps and speeds up your marketing automation processes. This automated connection is […]

Business Associate Agreement: Explained

October 26, 2020

If your organization collects, stores or processes electronic protected health information (ePHI) it will need a clear understanding of business associate agreements (BAAs). This also applies to businesses that process ePHI on behalf of other organizations. Each business associate agreement stipulates how a company will share its ePHI with the respective business associate, and where […]

What Are Your Goals for Sending HIPAA-Compliant Emails?

October 7, 2020

…and how Do They Influence Which Provider You Choose? So, you’ve heard that you need to send HIPAA-compliant emails. Maybe your company is only just starting to send ePHI in its messages. Perhaps it just wants to be extra careful, and limit the potential repercussions if ePHI is accidentally sent in an email. It could […]

When Should You Send ePHI in Your Marketing Emails?

July 20, 2020

If you operate in the healthcare sector, you should always be wary of your organization’s electronic protected health information (ePHI). One of the most complicated situations involves email marketing, because carelessly sent messages can easily lead to HIPAA violations and their costly ramifications. Because of this danger, you should only send ePHI in your marketing […]

Is Amazon Simple Email Service (SES) HIPAA Compliant?

March 19, 2020

Because Amazon Web Services (AWS) is very inexpensive, very well known, and offers “HIPAA-compliant” solutions to some degree, we are often asked if, and to what degree, Amazon Simple Email Service (SES) is HIPAA compliant. AWS is a big player offering countless services on which companies can build and/or host applications and infrastructures. One of the […]