Segmentation and personalization are powerful marketing tactics that are widely used across all industries. It is well-documented that marketers who send emails that are segmented and personalized experience much higher open and click rates. However, when healthcare marketers want to use these tactics, they must be aware of HIPAA! Any message that contains ePHI must […]
Getting your email marketing messages into your recipient’s inboxes is key to a successful mailing campaign. This is “deliverability.” One of the central factors governing the deliverability of your messages is the reputation of the Internet Protocol (IP) Address of your sending email server — its “IP reputation.” This article explains some of the most […]
It happens — you’re sending email messages without issue, and then suddenly emails are not being delivered, or they’re being flagged as spam. A little digging reveals that the problem is that your “IP reputation” is poor, and you need to fix it somehow.
Not only is patient engagement critical to the well-being of your patients, but it’s also a key driver in the long term success of your organization. If you have been neglecting this important component of healthcare and business, it’s time to reexamine your approach. But before you jump in too deeply, you also need to […]
Want to improve your email open and click rates, but scared you might end up compromising data or personal information? It’s a common fear, but in our world of constant cybersecurity incidents, it should probably get even more attention than it does. If your organization falls under the HIPAA regulatory framework, you need to have […]
