When designing an email infrastructure to send high volumes of email, you need to determine your email throughput needs. Throughput refers to how much data can be transferred within a specific time frame. It is a practical measure that is influenced by many factors including server power, network speeds, concurrent connections and more. This article […]
Online reviews are critical for success in our modern business world. Many of us turn to online reviews when searching for a new health provider, but HIPAA compliance issues complicate how providers can use online reviews. Savvy health care marketers want to use online reviews to attract new patients. But how can they do so […]
Understanding your email open rates is critical for the long-term success of your marketing strategy. If you aren’t monitoring key metrics, you won’t know if your campaigns are effective. Reviewing KPIs regularly helps you understand how to tweak your strategy to meet your business goals. While you are likely already tracking key metrics, you may […]
How do you ensure your bulk emails have good deliverability? Deliverability is key to anyone sending bulk emails like newsletters, announcements, or triggered notifications. As a provider of secure bulk email services, we constantly advise customers on how they can avoid having legitimate messages marked as spam and ensure that they are not blacklisted. In […]
High volume email sending is essential to the business operations of many different companies. Whether these emails involve onboarding messages to new users, form a crucial part of an organization’s marketing strategy, or are sent for a wide range of other purposes, they are often a core component of how a company spreads necessary information. […]
