Category: HIPAA Marketing

Increasing Operational Efficiency with Email Automation

April 12, 2022

If you work in a busy healthcare practice, administrative tasks can create additional costs and barriers to care. Common communications like appointment reminders, billing statements, and other external messages take a lot of time to create and send. By automating these emails, it’s possible to increase operational efficiency and improve patient outcomes. What is Email […]

Promoting Health Literacy with Email Engagement

March 29, 2022

In the final installment of our series on using digital technology for patient engagement, we discuss how email can promote health literacy and help patients manage chronic conditions. Patient Education and Health Literacy Chronic diseases like diabetes and heart disease require a high degree of health literacy to manage effectively at home. Health literacy is the […]

Improve Access to Preventative Healthcare with Email

March 22, 2022

Next up in our series on patient education and engagement, we look at ways to encourage preventative healthcare with digital technologies.   Vaccines and Flu Shot Information It’s challenging to encourage individuals to get a yearly flu shot. There are many reasons that people do not get annual flu shots. Some of these reasons include: […]

Should You Integrate Secure Email Sending with an EMR or EHR?

February 8, 2022

Email is the preferred medium for business communications. Although those in the healthcare industry face restrictions on how they can use email, it is a powerful tool if properly secured. By integrating secure email with an EMR or EHR system, healthcare organizations can automate communications to maximize efficiency. What Are EMRs and EHRs? Electronic medical […]

How To Engage Patients Using HIPAA Compliant Email Marketing

February 1, 2022

HIPAA compliant email marketing is one of the most effective ways to communicate with patients. However, health care providers have long avoided it because of HIPAA concerns related to any form of HIPAA marketing. In this article, we will provide a few examples of how to use email marketing to engage patients and increase ROI. […]